Hashtags for Instagram 2022: the Ultimate Guide

 

Instagram hashtags could be the factor that determines success or failure to the effectiveness of your Instagram marketing strategy. If you utilize them correctly you'll notice your posts getting noticed by more people who are more likely to be interested in your products or brand.

If you're not careful, you could cause harm by causing trouble for potential followers to be penalized with Instagram's algorithms.

In order to utilize hashtags on Instagram efficiently, you need to know what they do and think about your strategy.

You've come to the right place to get started. Take a look at our video or go through the rest of the article!

Instagram Hashtag Guide 2021

Extra: Get a free checklist of the exact steps a fitness influencer took to increase from zero to more than 600,000 fans in Instagram for free, without having to spend a dime and without costly equipment.

What's the significance behind Instagram hashtags?

A hashtag is a combination of letters, numbers or emojis. They are followed by the sign # (e.g., #NoFilter). They are utilized to categorize content and make it easier for users to find.

The hashtags can be searched for. Anyone who clicks on the Instagram hashtag or conducts an Instagram hashtag search can expect to access an entire page of posts that are tagged using hashtags.

Why should you use Instagram hashtags?

Hashtags are a great way to increase your Instagram reach and increase your reach. If you are using hashtags your post will be displayed on the page linked to the hashtag. If you incorporate hashtags into your Story you can make it as part of the hashtag Story which will also be displayed on the page that lists hashtags.

Users are also able to be a follower of hashtags. This means that they can see the hashtagged posts you have posted in their feed , even if they do not connect to them (yet).

Instagram hashtags are an excellent method to create communities on the internet, so that people are attracted to your company. As an example, when method of working out radically changed in 2021, Nike Los Angeles used the hashtag #playinside to draw attention to individuals in the local community who were active in their homes.

The top Instagram hashtags

On the 19th of July 2021. These are the most popular fifty hashtags available on Instagram:

1. #love (1.835B)

2. #instagood (1.150B)

3. #fashion (812.7M)

4. #photooftheday (797.3M)

5. #beautiful (661.0M)

6. #art (649.9M)

7. #photography (583.1M)

8. #happy (578.8M)

9. #picoftheday (570.8M)

10. #cute (569.1M)

11. #follow (560.9M)

12. #tbt (536.4M)

13. #followme (528.5M)

14. #nature525.7M

15. #like4like515.6M

16. #travel497.3M

17. #instagram482.6M

18. #style472.3M

19. #repost471.4M

20. #summer454.2M

21. #instadaily444.0M

22. #selfie422.6M

23. #me420.3M

24. #friends396.7M

25. #fitness395.8M

26. #girl393.8M

27. #food391.9M

28. #fun385.6M

29. #beauty382.8M

30. #instalike374.6M

31. #smile364.5M

32. #family357.7M

33. #photo334.6M

34. #life334.5M

35. #likeforlike328.2M

36. #music316.1M

37. #ootd308.2M

38. #follow4follow290.6M

39. #makeup285.3M

40. #amazing277.5M

41. #igers276.5M

42. #nofilter268.9M

43. #dog264.0M

44. #model254.7M

45. #sunset249.8M

46. #beach246.8M

47. #instamood238.1M

48. #foodporn229.4M

49. #motivation229.1M

50. #followforfollow227.9M

Be aware that the most famous Instagram hashtags might not be the most effective.

A large number of posts might mean there are a lot of people following that hashtag however, it also means that there's a lot of content that's related to it, meaning your posts could get missed. Instagram suggests using a mixture of niche and popular hashtags to reach different kinds of users, ranging in generality to niche.

Instagram's most popular hashtags

Instagram breaks hashtags into nine distinct types:

• Keywords that describe your service or product Keywords: These are the most basic words to describe your service or product like #handbag or #divebar.

• Niche hashtags: They become more specific, which indicates where you fit into your field, such as #foodblogger , or #travelblogger.

• Industries Instagram hashtags for community groups are present on Instagram and these hashtags can help you identify the community and get involved. Think #gardenersofinstagram or #craftersofinstgram

• Special event or seasonal hashtags: These can refer to real holidays or seasons, like #summerdays, or they can be used for all those National [Thing] Day holidays, like #nationalicecreamday or #nationalnailpolishday

• Local hashtags are fantastic: Even if tag your location in an Instagram posting, it might be beneficial to include an hashtag that is relevant to your location , like #londoneats or #vancouvercraftbeer.

• Daily hashtags: Everyday is full of unique hashtags, which range from #MondayBlues to #SundayFunday. We've assembled a collection of hashtags that are used daily available to you to choose from If you're looking for an easily accessible source for hashtags that you can incorporate within your posts.

• Relevant keywords to your subject: They blend elements of niche hashtags, product hashtags, and community hashtags. They're basically words that users are using on Instagram to join existing communities with a greater intimacy for example, #amwriting or #shewhowanders

• Keywords with acronyms: Perhaps, the most well-known acronym hashtag used on Twitter is #TBT. This stands for Throwback Thursday. Others hashtags trending include #OOTD, which is a code for outfit of the day, #FBF to represent Flashback Friday and #YOLO to mean you only live once.

• Emoji hashtags: These hashtags could include Emojis of their own, like #??? ?, or even phrases or words with Emojis, such as #sunglasses or #sunglasses ?.

Branded hashtags are an excellent option for companies on Instagram. We'll provide more information on them in the following article.

How many hashtags can be used on Instagram

You can use up to 30 hashtags on an ordinary post and a maximum of 10 hashtags in Stories. If you attempt to include morethan that, your comment or caption won't be published.

However, the fact that you're able to utilize some of the largest hashtags Instagram doesn't mean you should. There's no set number of hashtags that can be utilized for every post from a particular company or for every post from an identical company.

According to some, about 11 hashtags is a good amount to start with. But, the most used number of hashtags you can utilize on Instagram is between 1 and 3.

You'll have to conduct some tests to find out what's best for your specific company.

How do you conceal hashtags on Instagram

After you've put in the effort to create an Instagram post with a compelling caption, you might not be able to wrap up your post with an unintentional variety of hashtags. However, there are two easy methods to keep your hashtags from becoming a focal point.

How can you hide Instagram hashtags in comments:

1. Your caption should be written like you normally do but don't make use of hashtags.

2. After your blog post has been published and you have a chance to comment, simply click the speech bubble icon beneath your post to make comments.

3. You can copy or write hashtags you want to add to the comment section and tap Post.

4. On mobile, your hashtags will not appear until the user clicks View all comments. Your post on desktop will be at the top of the page This trick is best for those who are targeting a mobile-friendly user base.

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